We are on a mission to improve lives through innovative digital products
We are passionate about doing things Decently
Meet the team
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James Burch (JB)
CO-FOUNDER & COMMERCIAL LEAD
Leads on: Driving forwards our commercial ambitions, securing partners and putting the operational building blocks in place for growth.
Before Decently: 18yrs in EdTech delivering SaaS based solutions to schools, MATs & local authorities. A master of all things sales, account management, operations, HR, IT & compliance.
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James Chapman (JC)
CO-FOUNDER & PRODUCT LEAD
Leads on: Working with our clinical partners to shape and manage our product roadmap for Melo, whilst leading our Product team.
Before Decently: 8yrs in HealthTech building products and leading R&D projects with the NHS, charities & academia. Founding MD of an award winning digital health startup focussed on falls prevention & fellow of the NHS Digital Health Accelerator.
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Charlie Dowd
PRODUCT DESIGNER
Leads on: All things UI and UX whilst focussing on how Melo looks, feels and delivers real tangible value to our users.
Before Decently: Held a variety of roles across UI/UX, Project Management and Human Centred Design. Most recently part of a Design team at an EdTech company working across a range of SaaS-based products.
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Brandan King
LEAD PRODUCT DEVELOPER
Leads on: The technical build, implementation, testing, and deployment of Melo across front and back-end builds.
Before Decently: Held a variety of full stack developer roles whilst securing a BSc in Computer Software Engineering from Manchester Met University.
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Prem Mareedu
DATA SCIENTIST
Leads on: All things Data & Machine Learning, building out our long term ethical AI layer into Melo.
Before Decently: Worked for Liverpool University as a Data Scientist as part of the Virtual Engineering Centre, before previously holding roles with Accenture as a software engineer.
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Ross Simpson
FULLSTACK SOFTWARE ENGINEER
Leads on: Full stack development plus all thing Dev Ops, hosting, QA, testing and deployment of Melo.
Before Decently: 5 years at Spotify working across a range of technical operations, agile coaching and customer roles before retraining as a fullstack developer.
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Ellie Boardman
CUSTOMER SUCCESS MANAGER
Leads on: Ensuring our current clients are setup to succeed, growing and developing relationships with potential new clients and supporting with marketing efforts across the team.
Before Decently: Sector experience in digital health technology, with a variety of various roles spanning sales, customer success and administration. Previously worked as a Digital Health Assessor at ORCHA.
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Tom Handy
RESEARCH & MARKETING ASSISTANT
Involved in: A range of tasks across user research, marketing and product support.
Alongside Decently: Studying Psychology at University of Manchester (Incoming final year undergraduate) with a placement year at Salford Royal hospital.
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Dr Stephen Mullin
CLINICAL SAFETY OFFICER
Involved in: Oversees the clinical risk assessment of our digital health products - holding formal accountability for DCB0129.
Alongside Decently: Consultant Clinical Neuropsychologist in the NHS, together with providing private services via his own clinical practice.
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Jim Alcock
FRACTIONAL CTO
Involved in: Translating the product vision into a clear tech strategy and roadmap - together with an active role in working with our customers, partners and product team to ensure we are building our products in the right way for scale, regulation and security.
Alongside Decently: Fractional CTO with 20yrs experience in software engineering and IT leadership across multiple sectors - with extensive experience of digital product design, architecture, build and deployment.
Our Board
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Jess Jackson
DIRECTOR
Involved in: Board level strategy, commercial discussions and critical challenge to our founders.
Alongside Decently: Investment manager at Praetura Ventures responsible for managing the GM Life Sciences fund - of which we are one of their portfolio.
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Anthony Benton
DIRECTOR
Involved in: Board level strategy, commercial discussions and critical challenge to our founders.
Alongside Decently: Previous experience of growing a SaaS product business to point of acquisition & exit. Currently owner & MD of JFS Ltd - a botanical imports business.
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Tracy Paine, MBE
BOARD ADVISOR
Involved in: Supporting our Board with strategy development, commercial & clinical validation of our product plans.
Alongside Decently: Experienced executive director in the not-for-profit sector, nursing and social care. A registered nurse professional with a Masters in Business and Management. Former Deputy CEO of Belong - a dementia specialist care organisation. Winston Churchill Memorial Fellow. MBE for services to Dementia care.
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Jason Druker
BOARD OBSERVER
Involved in: Board level strategy, commercial discussions and critical challenge to our founders.
Alongside Decently: Investment manager at SFC Capital - one of our investors.
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Mark Horncastle
BOARD OBSERVER
Involved in: Board level strategy, commercial discussions and critical challenge to our founders.
Alongside Decently: Operational Partner at Praetura Ventures with extensive experience across healthcare and life sciences.
Join the team
Want to join an early stage health tech start-up on an exciting and ambitious mission?
Either check out or current vacancies below or enquire directly via hello@decently.co.uk
Current vacancies
Collaboration partners
As a small but growing team, we know we can’t do it all alone.
We have an open approach to innovation and are lucky enough to work with a range of clinical, technical and commercial partners who share our vision for creating better tech for better futures.